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CCNY Athletic Department, & Uptown Creative
Date
Fall 2025
Location
NYC
Role
Researcher, Ideation and Strategy
Project type
Non Profit
Teammates
Branda, Winnie, Wanly, Angie, & Marshall
At City College of New York, both athletes and students are beavers.
It’s not just our mascot; it’s the fabric of who we are: the unyielding spirit of the builder, the tireless nature to conquer what comes at us, and to build something together as a legacy from nothing.
Our survival is collective. We elevate each other, pulling our diverse talents to create a structure stronger and more complex community dynamic than any one person could manage alone.
Purple is our pride. It’s the signature of every student, athlete, faculty, or staff member who steps onto this campus to change the trajectory of themselves, Harlem, and their world.