A showcase of strategies.
CCNY Athletic Department
Make Benny’s Presence Known- Increasing student attendance to the games
Objectives
Make any gameday an EVENT:
Students are motivated by freebies like prizes and raffles, or want accessible food options,
specials, or discounts.
Promotion & Awareness:
Students lack information on game times and events.
Social Connections & Community Feel:
Students attend when friends or clubs are involved.
Cultural solution/ Goal: Make Benny the Face of Pride
Modernizing a 175-year-old institution required bridging the legacy and Gen Z by figuratively “wearing the mascot
persona” to understand the audience's cultural heartbeat. It is connected to the City College, linking the past and present
in a way that resonates with them.
OUR TARGET AUDIENCE
OUR TARGET AUDIENCE
-
Students desire a campus spirit that truly reflects them.
-
Higher academic satisfaction and a higher sense of community.
-
One hour in a typical week on extracurricular activities.
It starts with Benny
First, we’ll team up with Student Life and USG to create a video or reel TV series on Benny the Beaver’s POV, antics,
and personality.
Second, we’ll make a TikTok and Instagram
account for Benny and all
his shenanigans.
_edited.jpg)
NEW SEMESTER, NEW START
BUILDING THE FUTURE, STEP-BY-STEP
DECEMBER 2025 PITCH
THE COMMUNITY FAIR
BRINGING THE SPIRIT OF HARLEM TO THE HEART OF THE CAMPUS
_edited.jpg)
Local businesses can become executive
sponsors where they can contribute funds
and resources to student athletes
MEASURING SUCCESS
OUR KPIS AFTER A 6 MONTH PERIOD
