MLB major league baseball

Consumer Insights

Declining Interest Among Younger Demographics

Interest in baseball is notably lower among younger demographics. A 2021 survey revealed that only 32% of Gen Z individuals
identified as MLB fans, whereas 50% of all adults considered themselves fans.

Preference for Shorter Games

Younger fans have shown a preference for shorter baseball games. Among sports fans aged 18-34, 59% indicated they would
watch more MLB games if they were shorter.

Growing Interest in Esports

Esports are gaining traction among younger audiences. While only 19% of all adults follow esports, 35% of Gen Z individuals are
fans, highlighting a shift in interest toward more interactive, fast-paced digital entertainment.

MLB Creators unlocked.

Content Creation Platform: Fan Studio Hub
A space on the MLB app where fans can remix
game highlights, create custom memes, or
design baseball cards using team logos and
player stats.
The Digital Creatives don’t just watch sports—
they interact, remix, and personalize them. To
capture their attention, baseball must evolve
from a passive pastime into an immersive, fast- paced,
and culturally relevant experience that
meets them where they are—online, interactive,
and in real time.

Key Features

MLB Meme Maker

Key Elements: Timeline Editor: Drag-and-drop interface with
play/pause and clip trimming.
• Clip Library: Browse highlights by game, team, player.
• Add-ons Panel: Stickers (team mascots, emojis), audio
tracks, captions.
• "Top Remix of the Day" showcase.
Purpose: Quick and fun tool to let fans caption moments with
humor or emotion.

Meme Templates: Pre-selected reaction shots (e.g.,
umpire arguing, player celebrating).
• Text Tools: Bold/impact font, draggable text boxes,
color palette.
• Sticker/Emoji Packs: MLB-themed reactions.
• Share & Save: Easy social export + in-app feed.

Gamified Engagement: Baseball IRL Meets Digital

Real-Time Game Companion App:

Fans can "play along" by predicting in-game events (e.g.,
“Will this player steal a base?”).
Earn points for accurate predictions, streaks, or fun
challenges (e.g., choosing a walk-up song for a player via
fan vote).
Rewards include exclusive merch, NFT collectibles, and
discounts on tickets.

Outcome

Why This Overall Strategy Works for MLB