Consumer Insights
Declining Interest Among Younger Demographics
Interest in baseball is notably lower among younger demographics. A 2021 survey revealed that only 32% of Gen Z individuals identified as MLB fans, whereas 50% of all adults considered themselves fans.
Preference for Shorter Games
Younger fans have shown a preference for shorter baseball games. Among sports fans aged 18-34, 59% indicated they would watch more MLB games if they were shorter.
Growing Interest in Esports
Esports are gaining traction among younger audiences. While only 19% of all adults follow esports, 35% of Gen Z individuals are fans, highlighting a shift in interest towards more interactive and fast-paced digital entertainment.
Content Creation Platform: Fan Studio Hub
A space on the MLB app where fans can remix game highlights, create custom memes, or design baseball cards using team logos and player stats.
The Digital Creatives don’t just watch sports—they interact, remix, and personalize them. To capture their attention, baseball must evolve from a passive pastime into an immersive, fast-paced, and culturally relevant experience that meets them where they are—online, interactive, and in
real time.
MLB Creators unlocked.
Purpose: Let users select clips from recent games and remix them with music, filters, text overlays, sound effects, and transitions.
Highlight Remix Studio
Timeline Editor: Drag-and-drop interface with play/pause and clip trimming.
Clip Library: Browse highlights by game, team, player.
Add-ons Panel: Stickers (team mascots, emojis), audio tracks, captions.
"Top Remix of the Day" showcase.
Key Elements
Purpose: Quick and fun tool to let fans caption moments with humor or emotion.
Key Elements
Meme Templates: Pre-selected reaction shots (e.g., umpire arguing, player celebrating).
Text Tools: Bold/impact font, draggable text boxes, color palette.
Sticker/Emoji Packs: MLB-themed reactions.
Share & Save: Easy social export + in-app feed.
Fans can "play along" by predicting in-game events (e.g., “Will this player steal a base?”).
Earn points for accurate predictions, streaks, or fun challenges (e.g., choosing a walk-up song for a player via fan vote).
Rewards include exclusive merch, NFT collectibles, and discounts on tickets.
