PROBLEM

More and more people are using smart devices at a young age, which is causing significant mental, physical, and social side effects in the lives of many teenagers and adolescents. A Yale study found that young people who spent the most time with digital technology were more likely to show higher levels of internalizing problems two years later. These problems include depression, anxiety, social anxiety, somatic complaints, and other problems.

SOLUTION (CULTURAL METHOD)

Modernizing a 175-year-old institution required bridging legacy and Gen Z by figuratively “wearing the mascot persona” to understand the cultural heartbeat of the audience. It is connected to the City College, linking the past and present in a way that resonates with them.

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